Surely I should have had better things to do after just giving birth, right?  But alongside all the wonderful times I was having with my new bundle of joy, for some reason my mind was racing ahead to birth something new as well:

POINT & SHOUT INTERNATIONAL

Once I recovered from my ‘baby brain’ phase, I realized that this was still a great, fun business idea… so I committed to raise this baby to adulthood as well.

The idea for Point & Shout International was born so soon after my firstborn that I actually regard them as twins.  When smarter mums took a nap as their baby did, I rushed to my laptop to create a business plan - I even have a picture to prove this.

Keeping business simple and double the fun!

My big idea was to offer simple and fun products, in an easy-to-use and welcoming environment. Customers should have fun - and so should my business partners and I.

Positivity is the most important of our core values here, that is embodied in the attitude of our prints. Kids are made to be loved and respected! Therefore we carry positive, fun and sweet prints only in the collection.  Our unique range of simple T-shirts and vests is all we need to transmit this message to world.

Your involvement and enjoyment of the site is enhanced by our fun blogs, that publish our customers messages and images: On Kids say the darndest things blog anyone can send fun and authentic material to be shared. On Neat Shots Gallery blog we publish images of kids wearing our products in real adventures.  Don’t forget to send us YOUR contributions, and we’ll add your little star to our halls of fame!

My roots are on retail sales.  So it makes sense that customer service is my number-one priority in this eCommerce as well. Improving the usability on this site is an ongoing process. Respect for customers and business partners can be seen in my quest for win-win in all circumstances.

Giving back is one of the fundamental values of making business for me personally. Close to my heart is the wellbeing of every child. At the moment I give to UNICEF 10% of the profit of Point & Shout International, to support and promote their ongoing and valuable work.

Love, cherish and respect your kids, their happiness is precious for all of us!

Yours, Mia Ruohomäki

ps. Cartoon characters on the site are Alex (5) and Lili (2)

DECEMBER 2008

This is Alex 5y. and Lili 2y. distributing the goods- they
just might have something
in there for a kid
close to you.

Kids (and grownups) in Finland loved our stuff, so we decided to take over Europe.

EUREKA!

Alex 5y. is dedicated to
product developement.

FASHIONISTA
IS ON TO SOMETHING

Lili 2y. loves colours and here presents the latest collection
on her dolls.

OH, THIS...

"...this is actually cousin Max.
He is interested in taking over German, French, Spanish
and Italian markets.
For some reason we
are still looking.

You know anyone who
could help us out?"